Mobile accessories business in Pakistan: markets and margins

Is a mobile accessories business profitable in Pakistan?

Yes, when each parcel carries enough value to pay for its own courier. A mobile accessories business in Pakistan sells small, light items that people replace often: a cover after a drop, a cable that stops charging, a screen protector after a crack. Everything fits in a half-kilo parcel, nothing spoils, and stock sits in a drawer, not a room.

The hard part is the price. Most covers, cables and protectors sell for a few hundred rupees, while the courier charge is a fixed amount per parcel. Send one Rs 399 cover to another province on cash on delivery and the courier takes most of it. The sellers who make money put more into each parcel, sell items with a higher price, or ask the buyer to pay for delivery. The rest of this guide is about doing that.

Pick one category first

Start with one category you can learn properly. Each one carries a different risk:

• Covers and screen protectors. Cheap and always needed, but each phone model needs its own stock. When a model goes out of fashion, its leftover covers are hard to sell. Start with a short list of models and add more as orders show you what people own.
• Cables and chargers. One cable fits many phones, so stock does not age with a model. Quality is the risk: a charger that fails in a week costs you a refund and a review.
• Car holders, stands and ring holders. No battery, no model fit, and a slightly higher price than a cover. Bulkier, so check the packed weight before you price.
• Earbuds and power banks. The highest prices in the category, and the most questions: a battery inside means courier rules and testing every unit. Leave these until your courier has said yes in writing.

A simple start is covers and protectors for a handful of popular models, with cables as the add-on in every order. It gives you a reason to bundle from day one. For more ideas in the same price range, see our list of online business ideas in Pakistan, and our Urdu guide to the mobile accessories business for the model-fit checks in more detail.

Mobile accessories wholesale markets in Lahore, Rawalpindi and Karachi

Stock in this trade moves through a few big markets. These are the ones with a public record:

Lahore

Hall Road is the centre of Lahore’s electronics and mobile phone trade, and one of the largest markets for imported electronics, from wires and cables to power supplies. Start there for cables, chargers and earbuds.

Shah Alam Market, inside the Walled City, has nearly 10,000 shops by the count of the Walled City of Lahore Authority. Its page lists accessories and electronic goods among what is sold, and says plainly that you will find genuine items and counterfeits there. Open a sample from every lot and test it before you pay for the rest.

Rawalpindi

Raja Bazaar is the largest wholesale market in Rawalpindi, with more than 2,500 shops. We could not find a public record naming a separate mobile accessories wholesale market in the city, so start in Raja Bazaar and ask the shops who supplies them. You can also buy from Lahore wholesalers by WhatsApp.

Karachi

Boulton Market on M.A. Jinnah Road is a wholesale market built in 1883. This round-up of Karachi’s wholesale markets lists accessories and technological devices among what it sells, next to plastics, utensils and clothing.

Markets change faster than any article. Treat these as places to start asking, and judge each wholesaler by the sample in your hand, not by the street.

Buying stock from another city

You do not have to live near Hall Road. Ask wholesalers whether they sell by WhatsApp: they send photos and a price list, you pay an advance, and the stock comes by courier. Ask for one piece of each item as a sample first, even if it costs more per piece, and test it before the bulk order. Our guide to buying from wholesalers in another city covers paying safely and checking a lot when it arrives.

Importing directly from China cuts out the middle, but adds customs, clearance and a shipment you cannot open until it lands. Learn which models and items sell from local stock first. The importing section of the same guide explains where to start when you are ready.

What buyers already pay for mobile accessories

Your buyer has seen these items on Daraz, so start your pricing there. These are the listed prices in the first 120 results of a Daraz search for each item, as of October 2026. The middle half leaves out the cheapest quarter and the dearest quarter of listings.

Two things stand out. Covers, cables and protectors cluster under Rs 500, so a plain cover at Rs 900 will struggle next to them, however good your photos are. And earbuds list for less than most chargers: three in four earbud listings were under Rs 750, which leaves a new seller little room to undercut.

Use the table backwards. Take the price you can charge, subtract every cost of getting the order to the buyer, and what is left is the most you can pay the wholesaler and still keep a profit. Walk into the market with that number, not the other way round.

The courier charge on a small order

The courier charge does not shrink with the price of what is inside. PostEx publishes a delivery charges calculator; these are its estimates as of October 2026, with fuel surcharge and GST included, rounded to the rupee:

The same calculator gives the same within-city charge in Karachi and Rawalpindi. Your own rate depends on your account, so treat these as a guide and get your tariff sheet when you sign up.

On top of the courier, FBR’s withholding tax rates card for 2027 sets tax on cash collected by a courier at 2% of the gross amount if you are on the Active Taxpayers List, and 4% if you are not. Then add packing, and the cost of parcels that come back refused.

Here is what that does to three orders. The packing costs and the one-in-ten refusal rate are a worked example, not market figures; a refused parcel here costs you only the forward charge, so if your courier also charges for the trip back, the real figure is higher.

The bundle is a cover, a tempered glass protector and a Type-C cable, priced at Rs 999 against roughly Rs 1,100 for the three at their Daraz medians. Packed, it should stay under half a kilo, so it pays one courier charge, not three. Weigh yours before you price it; our guide to packaging for an online business shows how the box changes the charge. If you want Rs 300 profit on that order, the three pieces together can cost you up to Rs 350 wholesale.

The single cover to Karachi leaves Rs 67 for stock and profit, which is not a business. You have three fixes: bundle, sell mostly within your own city, or charge the buyer for delivery. Our guide to delivery charges for an online store covers free-delivery thresholds, and putting returns into the price shows how to use your own refusal rate. To run your own numbers, use the COD profit calculator, the courier charges calculator and the profit margin calculator.

Chargers, power banks and earbuds

Anything with a plug or a battery needs more care than a cover. Do these checks before you list the first one.

Test every unit

A charger that looks right can charge slowly or not at all, and the buyer blames you, not the wholesaler. Our Urdu guide to the mobile accessories business shows a simple way to test chargers and cables before you sell them.

Get the courier’s answer in writing

IATA says lithium batteries can be carried by air depending on their configuration and watt-hour rating, under its dangerous goods rules. Leopards’ e-commerce FAQ lists hazardous and combustible materials and anything restricted by IATA among the items it cannot carry. Power banks and earbuds both have lithium batteries inside, so ask your courier in writing whether it takes them, and whether by road only, before you list a single one.

Check the standard and the label

PSQCA’s list of compulsory items includes secondary lithium cells and batteries for portable use, and plugs and adaptors under separate standards. Whether a finished power bank or charger you sell falls under that list is a question for PSQCA and your wholesaler, not a guess. Ask the wholesaler what certification the stock carries.

Describe a copy as a copy. If a charger or cable is not made by the phone brand, do not call it “original” in the name or the photos. The Walled City authority says plainly that counterfeits sell in Shah Alam, so ask every wholesaler which it is, and price a copy as a copy.

Write a short warranty you can keep, such as replacing a unit that is faulty on arrival, and put it on every product page. The store policy generator drafts one, and our guide to return and exchange policies covers what to promise.

Product pages that stop wrong-model returns

The most avoidable return in this business is a cover for the wrong phone. Put the exact model in the product name, “iPhone 13” not “iPhone”, and repeat it in the first line of the description. If two models look alike but differ in camera size, say so.

Photograph the cover on a real phone, with one close-up of the camera cut-out and one of the buttons. For a cable, show both ends. For a charger, show the label with the wattage. A plain white background makes cheap items look cared for; the white background tool does it from a phone photo, and our guide to product photography at home covers light and angles.

Then ask once more. When you confirm a cash on delivery order, repeat the phone model back to the buyer. Our order confirmation messages give you the wording, and reducing COD returns covers the rest of the routine.

Your first month

1. Week one. Choose your category and your first phone models. Price the items on Daraz, run the maths above with your own courier’s rates, and write down the most you can pay for each piece.
2. Week two. Buy samples, test them, and place a small first order with the wholesaler whose samples passed. Photograph everything on a real phone.
3. Week three. Put your products and bundles in your store, with the model in every name, and confirm every order before you book the courier.
4. Week four. Look at which models and bundles sold, and which came back. Re-order the winners and stop buying the rest.

If your budget is tight, our guide to starting a business with Rs 50,000 shows how to split the money between stock and everything else. Before your first courier account, read NTN kaise banayein: being on the Active Taxpayers List halves the tax taken from every COD payment, from 4% to 2%.

Questions sellers ask

How do I start a mobile accessories business in Pakistan?

Pick one category, such as covers and screen protectors for a short list of phone models. Check what buyers pay on Daraz, take off the courier charge, the 2% tax on COD and an allowance for refused parcels, and the rest is the most you can pay for stock and still keep a profit. Buy a small first lot, test every piece, photograph it on a real phone, and sell it as bundles so one courier charge covers several items.

Where is the mobile accessories wholesale market in Lahore?

Start on Hall Road, the centre of Lahore’s electronics and mobile phone trade and one of the largest markets for imported electronics, wires and cables included. Shah Alam Market inside the Walled City also sells accessories and electronic goods, and the Walled City of Lahore Authority notes it carries both genuine items and counterfeits, so open and test before you pay.

Where is the mobile accessories wholesale market in Rawalpindi?

Raja Bazaar is Rawalpindi’s largest wholesale market, with more than 2,500 shops, and is the place to start asking. We could not find a public record naming a separate accessories wholesale market in Rawalpindi, so you can also buy from Lahore wholesalers over WhatsApp and have the stock sent by courier.

What is the profit margin on mobile accessories in Pakistan?

No one publishes wholesale prices, so there is no honest single figure. Work it out per order: the price the buyer pays, minus the courier charge, the 2% COD tax, packing and refused parcels, minus what the stock cost you. On a single Rs 399 cover sent to another province, the courier alone takes about Rs 274, so margins come from bundles, higher-priced items or charging delivery.

Can I send power banks and earbuds by courier in Pakistan?

Ask your courier in writing before you list them. Both contain lithium batteries, and IATA rules decide when lithium batteries can fly. Leopards’ e-commerce FAQ lists hazardous materials and anything restricted by IATA among the items it cannot carry, so get your courier’s answer, including whether it will send them by road, before you take orders.

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