Artificial jewellery business in Pakistan: how to start

Is an artificial jewellery business in Pakistan profitable?

Yes, when you sell sets and bundles rather than one cheap pair at a time. An artificial jewellery business in Pakistan has two things going for it: the stock weighs grams, so nearly every order fits the lowest courier weight band, and it fits in a drawer at home. Weddings and Eid give buyers a reason to come back.

What decides your profit is the price of each parcel. A pair of jhumkas and a kundan bridal set cost about the same to send, but one sells for a few hundred rupees and the other for well over a thousand. The sections below show the numbers, and how to choose stock so the courier takes a small share of each order.

Choose a niche: everyday, bridal, silver or handmade

Start with one kind of buyer. These are the listed prices in the first 120 results of a Daraz search for each, as of October 2026; the middle half leaves out the cheapest and dearest quarter.

• Everyday pieces. Earrings, rings, bracelets and light sets. They sell all year and make easy gifts, but the low price means you need bundles to cover the courier.
• Bridal and kundan. The highest prices in the table. Demand follows the wedding season, buyers zoom into every stone, and the pieces need a box, not a pouch.
• Bangles. Glass bangles break, and the buyer’s wrist size is the first question. Our Urdu guide to the bangles business covers sizes, sets and packing glass.
• Silver and steel. Three in four of the silver ring listings cost more than Rs 900. Steel bracelets sell at everyday prices. Both need honesty about the metal, covered below.
• Handmade jewellery. Beaded, resin or thread pieces you make yourself. You set the design and nobody can undercut you on the same piece, but each one takes your time. Our guides to the resin art business and the Urdu handmade products business cover making and pricing your own work.

Artificial jewellery wholesale markets in Lahore, Karachi and Rawalpindi

These markets have a public record of what they sell. Use them as places to start asking, and judge each shop by the sample in your hand.

Lahore

The Walled City of Lahore Authority lists several markets that matter for jewellery. The Bangle Market, beside Paani wala talab inside Masti Gate, was set up by the government in 1950 as a wholesale bangle market and has about 60 shops. Wacho Wali Bazaar, near Rang Mahal Chowk at the end of Sarafa Bazaar, has about 400 shops. Some 10–15 of them deal in silver items such as silver jewellery, and the shops selling raw materials for shoes also stock beads, which matters if you make your own pieces.

Sarafa Bazaar itself is the gold market, with over 500 shops, so it is not where you buy artificial stock. Anarkali Bazaar sells jewellery alongside textiles and garments, and is a good place to see what buyers are already wearing.

Karachi

Boulton Market on M.A. Jinnah Road is a wholesale market built in 1883. This round-up of Karachi’s wholesale markets lists jewellery and accessories among what it sells.

Rawalpindi

Raja Bazaar is the city’s largest wholesale market, with a Sarafa Bazaar among its sections. Start there and ask who sells artificial pieces in bulk.

If none of these is near you, ask wholesalers whether they will send photos and price lists on WhatsApp. Our guide to buying from another city covers paying an advance safely and checking a parcel of stock when it lands.

Pricing for the courier and COD

Jewellery is light, so the courier charge depends on distance more than weight. PostEx’s delivery charges calculator gives these estimates as of October 2026, with fuel surcharge and GST included: Rs 157 for 0.5 kg within Lahore, Rs 258 to Faisalabad, and Rs 274 to Karachi. A 1 kg parcel to Karachi is Rs 305. Your own rates come with your account.

FBR’s withholding tax rates card for 2027 also takes 2% of every cash on delivery payment if you are on the Active Taxpayers List, and 4% if you are not.

Here are three orders sent from Lahore to Karachi. The packing costs and the one-in-ten refusal rate are a worked example, not market figures, and a refused parcel here costs only its forward charge. If your courier charges for the trip back, add that too.

The jhumkas leave Rs 116 to pay for the pair and your profit. Keep half as profit and you can pay no more than Rs 58 for them, which is why single cheap pieces work better within your own city or as an add-on to a set. The everyday set lets you pay up to Rs 182, and the bridal set up to Rs 609, on the same rule.

Pricing a pair of jhumkas into a set order costs no extra courier, so offer a matching pair at checkout or a set-and-earrings price. Our guide on how to price products walks through the full formula, and the profit margin calculator and COD profit calculator do the sums for your own rates.

How much you need to start

Start small enough that a design nobody buys does not hurt. This is a worked example built from the price ceilings above, not wholesale quotes. Your real figures come from a wholesaler’s price list once you have checked their samples.

The point of the table is the method: decide the selling price first, work back to the most you can pay, and only then buy. If your wholesaler’s prices are above your ceilings, change the niche or the supplier, not your sums. For a bigger first lot, our guide to a business with Rs 50,000 shows how to split the money.

Plating, tarnish and silver claims

Tell buyers what the piece is made of and how to look after it. Plated jewellery is a base metal with a gold or silver-coloured finish on top, and how long that finish lasts depends on the plating and on how the piece is worn. A wholesaler who promises a fixed number of months cannot prove it.

Before you buy a design in bulk, wear a sample for a week, through washing hands and perfume. If it changes colour, so will your buyers’ pieces, and they will tell you in reviews. Put simple care advice on every product page and on a card in the parcel: keep it dry, put perfume on first, and store it in a sealed pouch.

Call a gold-coloured piece gold-tone, not gold. For silver, be stricter still. PSQCA’s list of compulsory items has no jewellery or silver item on it, so a “925” stamp is the maker’s own claim, not a certificate. Sell a piece as 925 silver only if you trust your supplier and can stand behind it when a buyer has it tested.

Photos that match the parcel

Shoot in daylight near a window, with no filter, so the gold-tone in the photo is the gold-tone in the parcel. A piece that looks different from its photo is the easiest return to avoid.

Show scale. Earrings next to a ruler or worn on an ear, a set on a neck or a plain bust, a ring on a finger. Give the drop length of earrings and the inner size of bangles and rings in the first line of the description. Then show the back: hooks, clasps and screws are what buyers ask about.

If you would rather not show your face, crop at the chin or use your hands; our guide to a home-based business for women covers selling without showing your face. The background remover puts small pieces on a clean background, and our guide to product photography at home covers light for shiny things. The Urdu guide to the online jewellery business has more on shooting small pieces.

Packing and the courier

Check that your courier will carry the pieces at all. Leopards’ e-commerce FAQ lists jewelry among the items it cannot carry, next to currency, bullion and precious metals and stones, and does not say whether that covers artificial pieces. Other couriers set their own rules. Ask your courier in writing before you open, and keep the reply.

The same FAQ says Leopards insures a parcel only if you ask, at 5% of its value, and that it takes no responsibility or claim for fragile goods, which must be packed and labelled. Glass bangles count. It also says damage or loss claims must be lodged within 10 days of the incident. Read your own courier’s terms on each point before you send a bridal set.

Pack each piece in its own sealed pouch so chains do not tangle and plating stays dry, and put earrings on a card so they cannot slip out. Bridal sets go in a box, then a flyer. Our guide to packing fragile items covers bangles and anything that breaks, and the price tag maker makes a neat tag for each pouch.

Running an online jewellery business: orders, exchanges and restocking

Confirm every cash on delivery order before you book the courier, and repeat the piece and its size back to the buyer: “the gold-tone jhumkas, 6 cm drop”. It gives a buyer who picked the wrong piece the chance to change it before the parcel leaves, not at the door. Our guide to reducing COD returns covers the full routine, and the order confirmation messages give you the wording.

Decide your exchange rules before the first order, and print them on the product page. Earrings that have been worn are a hygiene question, so exchange them only if they arrive broken or wrong, and ask for a photo or an unboxing video when the parcel is opened. Put the same rule in writing for bridal sets: a set worn to one wedding and sent back cannot be sold again as new. The store policy generator drafts the wording, and our guide to return and exchange policies covers what to promise.

Restock by what sells, not by what you like. After a month, look at which designs went out and which came back refused, re-order the first and stop buying the second. If you also take orders in Instagram DMs, our guide to selling on Instagram in Pakistan covers handling them.

Questions sellers ask

How do I start an artificial jewellery business in Pakistan?

Pick one niche, such as everyday earrings and sets or bridal kundan. Check what buyers pay on Daraz, take off the courier charge, the tax on COD, packing and refused parcels, and the rest is what you can spend on stock and keep as profit. Buy samples, wear one for a week to see how the plating holds, ask your courier in writing whether it carries jewellery, then photograph the pieces and open your store.

Where is the artificial jewellery wholesale market in Lahore?

Inside the Walled City, the Bangle Market by Masti Gate is a wholesale bangle market of about 60 shops, and Wacho Wali Bazaar near Rang Mahal Chowk has shops for silver jewellery and beads. Anarkali Bazaar also sells jewellery. Ask shops in each who supplies them, and compare samples before you buy in bulk.

Where is the artificial jewellery wholesale market in Karachi?

Boulton Market on M.A. Jinnah Road is the best-documented start. It is a wholesale market built in 1883, and a round-up of Karachi’s wholesale markets names jewellery and accessories among what it sells. Visit with your price ceiling in mind and buy samples from more than one shop.

Is the jewellery business profitable in Pakistan?

It can be, if each parcel carries enough value. A single pair of jhumkas at Rs 449 sent to another province leaves little once the courier takes about Rs 274. Sets, bundles and bridal pieces carry the courier charge far better, and jewellery is light, so most orders fit the lowest weight band.

How much money do I need to start an online jewellery business?

There is no fixed figure, because wholesale prices are not published. Our worked example in this guide comes to about Rs 8,500 for 34 pieces, samples and packing, using the most you could pay per piece and still keep half the margin. Your real number comes from the wholesaler’s price list after you have checked samples.

Can I send jewellery by courier in Pakistan?

Ask your courier in writing before you take orders. Leopards’ e-commerce FAQ lists jewelry among the items it cannot carry and does not separate artificial pieces from real ones, and other couriers set their own rules. Get the answer on record, and ask about insurance for expensive sets.

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