Ad break-even calculator
Before you boost a post or run an ad, know the most you can pay for an order and still make money. This counts your cost of goods, courier and returned parcels.
Most you can pay for one order
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Your break-even cost per order. Pay more and you lose money.
Break-even ROAS
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Order value for each Rs 1 of ads.
Profit before ads
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On each order placed.
Orders a day you need
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To keep your daily budget at break-even or better.
Your expected cost per order
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Where the cash from an average order goes
What if fewer parcels came back?
Drag to change your returned parcels. Everything above follows.
0% returned
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10% returned
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20% returned
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30% returned
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40% returned
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50% returned
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The most you can pay for one order at that return rate.
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What is break-even ROAS?
ROAS is the order value you get for each rupee of ad spend. Break-even ROAS is the lowest figure at which an order still covers its costs, so below it you lose money.
What is CPA?
CPA is the cost per acquisition, here the ad spend for one order placed. Your break-even CPA is the most you can spend on ads for one order before it stops making money.
Why does the return rate change my break-even?
Ad platforms count an order when it is placed, not when it is delivered. A returned parcel still cost you the ad, the packaging and the courier, so a higher return rate lowers what you can afford to pay per order.
Where do I find my cost per click and order rate?
Your ads manager shows the cost per link click. The share of clicks that become orders is orders divided by link clicks over the same period. Leave both empty to see only the break-even figures.